Tuesday 7 March 2017

Buffy the Vampire Slayer Twentieth Anniversary Retrospective ~ Part 4

Although Buffy the Vampire Slayer was not the highest rated program on TV, both it and the WB Network did a very effective job reaching a youthful demographic. Often advertisers have difficulty trying to reach this elusive group, and one of the cleverest campaigns to capitalize on this popularity was the Barq’s Root beer ‘Barq’s Has Bite’ tie-in. 

Coinciding with the start of season four in the autumn of 1999, not only did Barq’s release a collection of Buffy the Vampire Slayer root beer cans, but the whole promotion culminated in the ‘Barq’s Halloween Bash’ as advertised on point-of-sale displays and t-shirts (I wonder who won the trip to Hollywood to party with “members of the cast”?).

1999 was a banner year for Buffy the Vampire Slayer related merchandise, and saw the release of a variety of items by several manufacturers. Dark Horse Comics continued with creative promotions, such as the Buffy the Vampire Slayer #1/2, a limited edition comic book presented in conjunction with Wizard Magazine, complete with a certificate of authenticity. Varner Studios released a series of 9" collectible figures, and even body art was represented with Temporary Tattoos distributed by Mehndi Body Art of California. 


Coming up next: Game BoyRiley Finn, and more!!

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